Dave Verduyn’s passion is the front end of product development, specializing in inventive thinking and innovation strategies to create new customer value. In 2001, after 17 years of industry experience in design and systems engineering, technical instruction, and product development consulting, Verduyn created C2C Solutions. C2C’s mission is to help unlock the innovation potential in any organization. Verduyn is an engineering graduate of Lawrence Institute of Technology, and to date he has coached more than 70 Fortune 1000 companies in North America, Europe, Asia, Australia, and South America across a diverse range of industries. He regularly lectures at the University of Michigan, ASQ, and other professional organizations with the purpose of developing new innovators. He is a recognized thought leader and has trained thousands of engineers and product developers in methods including systematic innovation, voice of the customer, TRIZ, QFD, cost reduction, value analysis, and other Design for Lean Six Sigma activities.